Marketing Essay Example | Topics and Well Written Essays - 2500 words - 2

Marketing - Essay Example Market segmentation was introduced in 1956 by Wendell Smith, and since then it has, more than any other marketing concept, been the subject of scholarly discussion and inquiry (Quinn, 2009). His main argument lay in the sense that goods will be able to realize their maximum potential utility if the differences among market segments were recognized and catered to, rather than if goods were produced indiscriminately for the mass market (Foedermayr & Diamantopoulos, 2008). The wisdom in segmentation is that it aids in creating a homogeneous group out of a heterogeneous market, for which a more effective marketing mix may be designed. This enhances the attractiveness of the firm and its products to the target segment, by allowing the company to more ably meet the customers’ perceived needs. Furthermore, the segmentation exercise undertaken by the company in the process of strategizing better enables the company to more specifically determine and understand customer needs, and the criteria by which such needs may be segmented. A closer match could therefore be created between the product design, the marketing approach, and the requirements of the customers (McDonald & Dunbar, 2007). Market segmentation is conceived of as a highly useful â€Å"sense-making† tool, often for the purpose of communicating to the targeted market in the most effective way (Quinn, 2009, p. 253). However, the degree to which it is useful as a tool for creating specific strategic plans is the subject of current debate. A salient criticism against reliance on segmentation as a concept emerged in the 1990s. At that time it became apparent to some scholars that consumer lifestyles continue to grow increasingly fragmented. As a result, market segmentation appears to become more and more ineffective as a valid method for defining the market of a firm (Quinn, 2009; Charles, 2002; Holt, 1997). The idea of â€Å"lifestyle† has been used to define market segments, but more and mor e the concept has become vague and ambiguous. In practice, it has become difficult to define in detail all customers served by a firm or industry, and increasingly the approach to segmentation is to identify the criteria most important to that business and divide the customers into groups according to those categories that are most manageable (Quinn, 2009, p. 255). The variations in lifestyles and the wide variety of differentiated products have created not a few general homogeneous markets; on the contrary, and for some industries in particular, customization of product and service designs have become the standard. For instance, in addressable and interactive communications are profiled against individualized customer analytics and propensity modelling; these assist in determining the likelihood that specific propositions shall be accepted (Bailey, Baines, Wilson & Clark, 2009). 2. What are the different segmentation processes for both B2C and B2B? To understand the different appro aches concerning B2C and B2B markets, it is necessary to define the terms. B2C is short for business-to-customer; that is, the business that supplies the product, whether good or service, is targeting the end user or individual consumer. On the other hand, B2B refers

Systematic review critique Essay Example | Topics and Well Written Essays - 1500 words

Systematic review critique - Essay Example There are statements that also include recommendations which are aimed at optimizing the care of patients which are called clinical practice guidelines. These guidelines are supposed to be guided by systematically reviewed evidence and an assessment of harms and benefits of all the alternative options for the care of patients. Rather than offering a one –size-fits-all kind of approach for the care of patient practice guidelines should in theory give an evaluation in terms of quality and precise scientific literature arrived at through extensive research and assessment of the possible harms and benefits of any particular treatment. This kind of information is supposed to enable the providers of health care to continue correctly in the selection the optimum care for each individual patient while taking into consideration their personal preferences. This is highly doubtable due to a large number of reasons in theory and on paper these guidelines should be easy to arrive at and fo llow but that is definitely not the case. The United States congress by the â€Å"Medicare Improvements for Patients and Providers Act of 2008† requested the institute of medicine or IOM to conduct an extensive study of the most suitable methods as used in the development of clinical practice guidelines. Aiming to ensure that organization undertaking the development of these guidelines the suitable approach which would ideally be objective, valid scientifically, reliable and consistent, the IOM put together a committee of experts. This committee came up with eight very ambitious standards for developing the best clinical practices which can be trusted. Whether they succeeded, however is questionable. In as much as their intentions were in the right place it next to impossible to imagine that they would be followed to the letter some of these standards are bound to be sidelined or overlooked in some

The effects of human population growth on animals

The effects of human population growth on animals The world population is growing rapidly from 750 million in 1750 to 6,500 million in 2005. Respond to this evidence, people naturally enlarge their land for housing, food, and the need of resources such as oil, wood, and metal. Day by day, people damage the environment which contains a lot of living life, especially, wild animals. This caused many groups of animals to decline and even extinct. Perhaps to redeem this hideous mistake, people built more places, which are called zoos, to keep and protect wild animals. Zoos are probably the most complex forms of animal keeping in the world. Many animals from many areas over the world are kept together in a small region. People may think that zoos are good place for keeping wild animal, but in fact, it is not, and it also is unethical to capture wild animals and put them into the zoo. Most wild animals are living in dense forest, mountains, or woods, where people do not easy access. Their lives are very isolated with the modern humans life. They scared of people, guns, and the noise of metal of our developed industry. The more people open their land, the additional wild animal lose their territories, and so must move away. There is no such wild animal who dare to live near people. It seems very rare when people see a wild animal coming near their land. As Ursula K. Le Guin shows in Mays Lion, there were plenty of deer in the Valley in the forties, but no mountain lion had been seen for decades anywhere near where people lived. And if any, it should have the reason. In fact, Mays lion is too old and sick. Most animals are very social by nature such as monkeys, wolves, elephants, tigers, etc. It has been shown that animals used to live in the same places in which they could easy share the food. They love their life as well as their freedom. They just want to live in peace among their family and friends. It is cruel to remove them away from their family, friends. In The Antlers, Suzie indicates that cattle are like city people, cattle expect even deserve, what theyve got coming. But wild animals are different. Wild animals enjoy life. They live in the woods on purpose. Clearly, wild animals are different from cattle. They need to be free and live in the woods where considered as their country. Animals are not willing to leave their place to come to a new place such as a zoo. Zoos are the place where living animals are exhibited in captivity. The most traditional form of maintaining wild animals in captivity is keeping them in cages constructed of concrete or metal, in aviaries, or fenced paddocks. Living in those places, animals do not behave like their wild counterparts. For example, a lion is given food in the mean time whereas they have to lie still and wait for prey and hunt for hours in their Africa home. Similarly, the Wolves, Leopards, Tigers, Elephants, etc are often confined in cages where they lack exercise and stimulation. Those animals will lose their hunting skills and soon become pets such as dogs or cats. In Rainer Maria Rilke poem, The Panther, he feels for the wild animal in this situation: As he paces in cramped circle, over and over/ the movement of his powerful soft strides is/ like a ritual dance around a center/ in which a mighty will stands paralyzed. Zoos are just another word of animal prison. It provides plenty of cages which are constructed by concrete and steel. It limits the movement as well as the freedom of wild animals. When an animal is sent to the zoo, more likely, it will spend the rest of its life in cage. The animal has no choice but to be in the zoo and it held there. Zoos steal the freedom and provide unusual life to wild animals. Many animals develop unnatural habits such as pacing back and forth or swaying from side to side in their cages. Polar bears, for example, are given about 30 feet of walking space, whereas in their Arctic home they could roam freely for hundreds of miles. The zoo is an unnatural environment that exposes animals to numerous dangers. Animals which would naturally live in very different parts of the world are brought together in the natural habitat of humans. Diseases often spread between species that would never live together naturally. Furthermore, zoo animals are often exposed to chemicals, solvents and other toxic substances. That is not natural for wild animals. Most zoos have commercial and entertainment purpose in mind as well as financial profit. Animal from many areas of the world are brought together and put on display for the benefit of humans enjoyment. It is very common for visitors to tease and provoke caged animals. Supporters of zoos argue that they help to conserve endangered species, but in fact they are not very good at this. Breeding programmers provide zoos with good publicity, but in fact most of them are failures. The world famous panda breeding program was a big example for this. This program is very costly but it is unsuccessful. Also zoo life does not prepare animals for the challenges of life in the wild. Many animals were died after they came back to the wild. For example, two rare lynxes released into the wild in Colorado died from starvation even though the area was full of hares, which are a lynxs natural prey. The best zoos argue that education is one of their most important features. That is using the zoo to teach people to respect the natural world, to show them what can be learned from the lives of the animals in captivity and to appreciate what conservation means. One of the major problems they face, however, is that the animals on display are both individuals and representatives of their species. So is not true to say that zoos are educational or that they help to protect endangered species. In reality, they only teach us how wild animals behave when they confined in small spaces. Today, many modern zoos do not enclose animals in small cages but they are provided with habitats, modeled after their nature habitats. The aim for many zoos is to exhibit their animals in enclosures in which the setting is as natural as possible or at least looks as natural as possible. But it seems that they cannot easily move away from the image of being places of entertainment which is more closely to the circus and amusement park than to museums and education. Wild animals are not like cattle, they dont want to live near people, and especially, in zoos. It is cruel to remove wild animals away from their place. Furthermore, zoos are unsuitable environment for wild animals. It keeps animal in small area compare to the vast natural habitat, and also, zoo exposed too many diseases and dangers to wild animal. In the wild, animals live their lives for their own benefit; but in the zoo, they have to live their lives for the benefit of human. And since zoos are less successful in breeding programs and far from education purpose, zoos must be abolished. People should stop capture wild animals and put them into zoos.

My Accomplishments :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  My parents always tell me how proud they are of me and all i’ve accomplished in my life at such a young age. I’ve always been known as the â€Å"responsible one†, or the â€Å"smart one† out of all my friends. I’ve always been the one to remind my friends about tests or reports that are due, and they always ask what they would do without me.   Ã‚  Ã‚  Ã‚  Ã‚  I’ve been in choir ever sense I was in 7th grade, and i made it up to the Accapella choir, which is pretty much the highest choir you can join. We traveled to compete and have won many awards. My junior year of high school i did volunteer work at an assisted living facility where i called bingo, i did that for about three mounts. I tried to continue to do that after i got my first job but the two couldn’t work around each others schedules. I got my first job as soon as i turned 16 i got my hired the same day i turned in my application. I have now worked at Wendys for almost two years, and am now studying to be a crew leader, which is right under a manager position have stayed at Wendys so long because they work around my busy schedule and now i know everyone so well that they are all like family.   Ã‚  Ã‚  Ã‚  Ã‚  In my junior year of high school i did a scholarship program called Jr. miss where we practiced for about five months. We did fashion shows to raise money. We competed in events such as:talent, poise, fitness, and academics. This allowed me to explore myself and make new friends, it also helped build my self-esteem.   Ã‚  Ã‚  Ã‚  Ã‚  My grandma is my role model because she has accomplished so much and been through so much in her life. She is a very beautiful person, but very stubborn in what she believes and wants. Its almost impossible to get her to change her mind. She is always telling me how proud she is of me and has pretty high expectations of me. My mom is also a role model for me because she had a rough childhood and after she started a family she went back to college she is still attending college now, she gives me motivation to never give up and reminds my of how good my life is

Reading Philosophies

Reading Philosophies Katy J. Kaldenberg Grand Canyon University: EED-470 Curriculum, Methods and Assessment: Literacy and Language Arts K-3 Monday, March 11, 2013 Reading Philosophies Chart Reading Philosophy| Brief Description| Reading Activities| Reading Assessments| Constructivist Reading Instruction| Constructivists view the student as an active participant in the learning process who constructs a personal meaning from each experience (Ying-Tien & Chin-Chung, 2005). One Constructivist reading activity for teaching a student a new word is that the student is taught to use picture cues to learn to read (Ying-Tien, & Chin-Chung, 2005). For example, if the student cannot read a word, he or she is taught to look at the picture then go back and to the word and guess the meaning. Another activity for constructivist reading instruction would be that the teacher would have students work in small groups to discuss a book that was read to the class. The small groups of students may then als o create their own story. Constructivist reading assessments would include the teacher collecting daily performance samples of work, observing and recording student’s behavior, audio and videotaping students in different situations, and building a portfolio filled with information about each student (Ying-Tien & Chin-Chung, 2005). The evaluation process is for the teacher, parent, and child. Conferences can also be held to discuss progress. | Explicit Reading Instruction| Explicit reading instruction is teacher directed (Goeke, 2009).The teacher uses explanation and demonstration to teach specific reading skills and strategies (Goeke, 2009). The teacher also provides corrective feedback to his or her students as the students attempt to apply the new knowledge (Goeke, 2009). | An example of explicit reading instruction would be that the teacher would state the sound and spelling of a specific letter-sound correspondence and then demonstrate by modeling how to read words that i nclude that feature to the class (Taylor, Peterson, Pearson, & Rodriguez, 2002).The students then would practice but only after the teacher has modeled the process first. A second example of explicit reading instruction would be to teach decoding to students that have deficits in word reading. A third example of explicit reading instruction would be having students use the mnemonic DISSECT (Discover the context, Isolate the prefix, Separate the suffix, Say the stem, Examine the stem, Check with someone, and Try the dictionary) to read unknown words (Adams & Engelmann, 1996). The teacher would teach each strategy step explicitly (Adams & Engelmann, 1996).An important part of explicit reading instruction is that the teacher always describes the strategy, provides the rationale for its use, and states how and when to implement a strategy explicitly to the students and the instruction is always implemented systematically (Adams & Engelmann, 1996). | Explicit reading assessments would in clude having student answer multiple-choice questions about selected text passage; decoding assessments can also be given (Taylor, Peterson, Pearson, & Rodriguez, 2002).One example of a decoding assessment would be that the student is given isolated words one at a time, and the student is asked to say the word aloud. The words selected for a decoding assessment should be words that are within the student’s spoken vocabulary, and should contain a mix of phonetically regular and phonetically irregular words (Goeke, 2009). Another type of assessment is that of standardized tests such as the Diagnostic Assessments of Reading (DAR) and the Florida Assessments for Instruction in Reading (FAIR). | Reading Philosophies Summary The educational realm is not free from disputes.Disputes on reading instructional practices have been ongoing for more than half a century. On one side of this debate is composed of those who believe that students learn best when they are able to discover and c onstruct the essential information for themselves. This type of instruction is often called student-centered or constructivist instruction (Confrey, 1990). On the opposite side of this debate are those who believe that students only thrive when full, explicit instruction is given and student should not have to discover essential content (Goeke, 2009).This type of instruction is often referred to as direct or explicit instruction (Goeke, 2009). When speaking about reading instruction, this debate has often been coined as the â€Å"reading wars†. Constructivist Reading Instruction is derived from the theory of constructivism. One could assume that constructivism is derived from Piaget’s own reference to his views as being a â€Å"constructivist† or possible from Bruner’s description of learning discovery as â€Å"constructionist† (Gruber & Voheche, 1977).Some other terms that have been used to reference a constructivist way of learning include genera tive learning, situated learning, authentic learning, and educational semiotic (Wittrock, 1985; Cunningham, 1992). Constructivists believe that all learning should be student centered. They think that knowledge is obtained only during a meaning-making search where the student is involved in the process of constructing their own interpretations of their experiences.Constructivist generally agree that students much construct their own learning, all new learning is dependent on the student’s existing understanding, social interaction plays a critical role in learning, and authentic learning tasks are necessary for learning to be meaningful (Bruning, Schraw, & Ronning, 1995; Pressley, Harris, & Marks, 1992). According to constructivists, in order for a student to construct new meaning he or she needs to make every effort to make sense of all new experiences and then must relate those to experiences to what is already known (Confrey, 1990).Constructivists also claim that a catalys t for acquiring knowledge is dialogue and social interaction facilitates understanding (Brown, 1994). Constructivist teachers aim to provide cooperative learning tasks and peer tutoring for their students. Constructivist teacher often believe that students learn faster when they are actively involved in dialog with their peers about significant problems (Brooks & Brooks, 1993). The constructivist classroom would be filled with students roaming about the classroom obtaining supplies, conferring with peers or the teacher, and working on self-directed projects (Brooks & Brooks, 1993).Constructivist teachers pride themselves in asking big questions, providing time for student to think and explore to find answers (Brooks & Brooks, 1993). In an actual classroom, there are many flaws involved in practicing constructivist instruction. The first major problem is that often only the brightest students make the discovery that is needed (Pace, 2011). Another issue is that many students become f rustrated. This frustration many cause some students to disengage and other students may simply copy whatever their peers are doing regardless in either case the students never actually discover anything (Pace, 2011).A third issue is that some students may believe they have made a discovery but in fact, they have only learned a misconception (Pace, 2011). These misconceptions can then interfere with future learning and problem solving (Pace, 2011). Studies have shown that once a student has believed one of these misconceptions that even after they have been show the correct answer they are still likely to recall the original discovery and not the correction (Pace, 2011). Along with the above four issues studies have shown that constructivist instruction can result in an increase in achievement gap (Pace, 2011).Decades of research has validated that explicit instruction is much more effective for reading instruction when compared to constructivist reading instruction. Kirschner, Swel ler, and Clark (2006) states, â€Å"After a half-century of advocacy associated with instruction using minimal guidance, it appears that there is no body of research supporting the technique. In so far as there is any evidence from controlled studies, it almost uniformly supports direct, strong instructional guidance rather than constructivist-based minimal guidance. Kirschner, Sweller, and Clark (2006) also reports, â€Å"†¦ Not only is unguided instruction normally less effective; there is also evidence that it may have negative results when students acquire misconceptions or incomplete or disorganized knowledge. † Research has shown that when teaching new skills and content to students, providing explicit instructions accompanied with practice and feedback is more effective than requiring students to discover many aspects of what they are to learn (Hall, 2002). Explicit instruction is teacher directed.The teacher provides the students with a full explanation of the n ew skill or concept that the student is required to learn (Hall, 2002). The teacher also uses a variety of accommodations such as lecturing, modeling, videos and other media, and demonstration to provide the students with proper guidance (Hall, 2002). Students need to be explicitly shown what to do and how to do something first and then they need to be given the opportunity to practice doing it while they receive corrective feedback from the teacher (Hall, 2002). Extensive research supports explicit instruction’s success as an evidence-based practice.Adams and Engelmann (1996) found thirty-seven research publications validating the effectiveness of explicit instruction. These research publications all reported that explicit instruction had a significant outcome on reading instruction. Research also found explicit instruction to be as valuable for typical students, as for students with disabilities. The National Follow-Through Project studied multiple models of instruction to determine the most effective instructional models for students who were economically disadvantaged (Rosenshine, 1995; Taylor, Peterson, Pearson, & Rodriguez, 2002).The results concluded that children who received explicit instruction in literacy and mathematics scored above those taught with other approaches. An additional result was increased self-esteem due to success in school (Rosenshine, 1995; Taylor, Peterson, Pearson, & Rodriguez, 2002). The National Follow-Through Project belonged to a group of studies on teacher effectiveness, which determined that explicit instruction effectively taught students what they needed to learn (Rosenshine, 1995; Taylor, Peterson, Pearson, & Rodriguez, 2002).Baumann and Duffy (2001) reported on five years of research that showed that reading skills and strategies are most effectively taught with systematic and explicit instruction. In conclusion, explicit instruction is vital for initial instruction in skill acquisition (Goodman, Goodman, & Hood, 1989). This is especially the case for struggling readers, who often require intense support to acquire reading skills (Goodman, Goodman, & Hood, 1989). Beginning reading instruction should emphasize explicit instruction, particularly for phonics instruction (Goodman, Goodman, & Hood, 1989).Constructivist instruction is important when generalizing skills to other contexts (Goodman, Goodman, & Hood, 1989). It can also be used when children explore children’s literature. Story structure can be taught with constructivist instruction and may be more meaningful to children than teaching it explicitly (Goodman, Goodman, & Hood, 1989). The Whole Language Movement is built upon Constructivist principles (Goodman, Goodman, & Hood, 1989). References Adams, G. and Engelmann, S. (1996).Research on Direct Instruction: 25 years beyond DISTAR. Seattle, WA: Educational Achievement Systems. Brooks, J. G. & Brooks, M. G. (1994). In search of understanding: The case for constructivist classroo ms. Alexandria, VA: Association for Supervision and Curriculum Development. Brown, A. L. (1994). The advancement of learning. Educational Researcher 23: 4-12. Bruning, R. H. , Schraw, G. J. & Ronning, R. R (1995). Cognitive psychology and instruction, 2nd ed. Englewood Cliffs, NJ: Prentice Hall. Baumann, J. F. , & Duffy, A.M. (2001). Teacher-research methodology: Themes, variations, and possibilities. The Reading Teacher, 54, 608-615. Confrey, J. (1990). What constructivism implies for teaching. In R. B. Davis, C. A. Maher & N. Noddings (Eds. ), Constructivist views of the teaching and learning of mathematics (Journal for Research in Mathematics Education, Monograph No. 4, pp. 107-122). Reston, VA: National Council of Teachers of Mathematics. Cunningham, D. J. (1992). Beyond educational psychology: Steps toward an educational semiotic.Educational Psychology Review 4: 165-194. Goeke J. L. (2009). Explicit instruction: Strategies for meaningful direct teaching. Boston: Merrill/Pearson . Goodman, K. , Goodman, Y. & Hood, W. (1989). The whole language evaluation book. Portsmouth, NH: Heinemann. Hall, T. (2002). Explicit instruction. Wakefield, MA: National Center on Accessing the General Curriculum. Retrieved Wednesday, March 13, 2013 from http://aim. cast. org/learn/historyarchive/backgroundpapers/explicit_instruction. Kirschner, P. A. , Sweller, J. , & Clark, R. (2006).Why minimal guidance during instruction does not work: An analysis of the failure of constructivist, discovery, problem-based, experiential and inquiry-based teaching. Educational Psychologist, 41, 75–86 Pace, D. (2011). Best practice: The use of explicit instruction and culturally responsive teaching. Insights on Learning Disabilities, 8(2), 5-14. Pressley, M. , Harris, K. R. , & Marks, M. B. (1992). But good strategy instructors are constructivists! Educational Psychology Review 4: 3-31. Rosenshine, B. (1995). Advances in research on instruction. Journal of Educational Research, 88, 262â⠂¬â€œ268.Stanovich, K. E. (1994). Constructivism in reading education. Journal of Special Education, 28(3), 259. Taylor, B. M. , Peterson, D. S. , Pearson, P. D. , & Rodriguez, M. C. (2002). Looking inside classrooms: Reflecting on the â€Å"how† as well as the â€Å"what† in effective reading instruction. The Reading Teacher, 56, 270–279. Wittrock, W. C. (1985). The generative learning model and its implications for science education. Studies in Science Education 12: 59-87. Ying-Tien, W. , & Chin-Chung, T. (2005). Effects of constructivist-oriented instruction on

Franklin D. Roosevelt’s New Deal Essay

In the first hundred days of FDR’s presidency he passed fifteen major bills. One of the most famous was the proclamation nationally issued that all banks would be temporarily closed, forming the Emergency Banking Act. Other bills passed in this â€Å"Hundred Days of Action† include the Tennessee Valley Authority Act, the Beer- Wine Revenue Act, the creation of the Civilian Conservation Corps, and the Home Owners Loan Act. These and many other like bills were the shining light at the end of tunnel for Americans as Roosevelt came into office striving to end the Depression. Fireside chats, which were radio broadcasts, were a way for Roosevelt to connect with Americans on a more personal level while managing to give them a sense of comfort. He was able to give insight to the general public through these broadcasts. He gave Americans hope that things would be better and they put their trust in him. Successful in short term relief, the New Deal did not end the Great Depression but did push the economic circumstances to a higher quality. As far as long term effects are concerned our country’s governmental structure has been forever changed. After the New Deal’s policies were administered a dominant new political coalition was in place, in turn, creating Democratic majority that lasted for half a century. Roosevelt gave Americans something new and different to expect from government and pushed the country toward its post war boom that many say was the â€Å"golden age of American capitalism†. Through the New Deal and his presidency he formed our views and outlook to how the modern American government should and is conducted. Programs put in place by the New Deal gave hope to Americans in this morbid, bleak time. He gave us the layout in which we practice modern government. As said by Roosevelt, â€Å"The country needs and, unless I mistake its temper, the country demands bold, persistent experimentation. It is common sense to take a method and try it: If it fails, admit it frankly and try another. But above all, try something. † He tried and pushed forward through a troublesome, oppressive time that seemed as if it would not ever end. If he had not done so it is unimaginable to think what would have become of our country.

Free Essays on Lifes Changes

Freedom . . . what’s the cost? Differences between high school and college affect many aspects of a students life. Throughout a student’s high school career their parents are always there to provide constant guidance, and support. When a student enters college, they have more control of their activities, and their parents are not there to guide them. The student is forced to decide for himselfherself and manage hisher own time. College life is better than high school because it offers more freedom, although there are more responsibilities, and a more complicated work load. College offers more freedom but with it comes increased responsibilities, and a more complicated workload. High school students experience many restrictions from their parents where as a college student is on hisher own so hisher parents do not have the chance to restrict hisher activities. Often during high school parents require their children to come home from parties or get togethers early, so that they don’t keep their parents up worrying when their going to come home. College students on the other hand no longer live with their parents so a student’s parents do not know when they come in or what they are doing. This freedom extends to class attendance too. In high school the school keeps track of a student’s attendance and reports any absences to the students legal guardian. College students choose for themselves whether or not to attend class, and if they do not attend teachers do not care; they simply leave a student fail. Parents are no longer involved in the students education process; they can only give outside advice in an attempt to guide students. The new found freedom that college students acquire comes at the price of increased responsibility. Students are now responsible for their own finances. Now they are required to buy their own food and personal items such as: soap, toothpaste, toothbrush, deo... Free Essays on Life's Changes Free Essays on Life's Changes Freedom . . . what’s the cost? Differences between high school and college affect many aspects of a students life. Throughout a student’s high school career their parents are always there to provide constant guidance, and support. When a student enters college, they have more control of their activities, and their parents are not there to guide them. The student is forced to decide for himselfherself and manage hisher own time. College life is better than high school because it offers more freedom, although there are more responsibilities, and a more complicated work load. College offers more freedom but with it comes increased responsibilities, and a more complicated workload. High school students experience many restrictions from their parents where as a college student is on hisher own so hisher parents do not have the chance to restrict hisher activities. Often during high school parents require their children to come home from parties or get togethers early, so that they don’t keep their parents up worrying when their going to come home. College students on the other hand no longer live with their parents so a student’s parents do not know when they come in or what they are doing. This freedom extends to class attendance too. In high school the school keeps track of a student’s attendance and reports any absences to the students legal guardian. College students choose for themselves whether or not to attend class, and if they do not attend teachers do not care; they simply leave a student fail. Parents are no longer involved in the students education process; they can only give outside advice in an attempt to guide students. The new found freedom that college students acquire comes at the price of increased responsibility. Students are now responsible for their own finances. Now they are required to buy their own food and personal items such as: soap, toothpaste, toothbrush, deo...

How to Use Pickle to Save Objects in Python

How to Use Pickle to Save Objects in Python Pickle, which is part of the Python library by default, is an important module whenever you need persistence between user sessions. As a module, pickle provides for the saving of Python objects between processes. Whether you  are programming for a database, game, forum, or some other application that must save information between sessions, pickle is useful for saving identifiers and settings. The pickle module can store things such as data types such as booleans, strings, and byte arrays, lists, dictionaries, functions, and more. Note:  The concept of pickling is also known as serialization, marshaling, and  flattening. However, the point is always the same- to save an object to a file for later retrieval. Pickling accomplishes this by writing the object as one long stream of bytes.   Pickle Example Code in Python To write an object to a file, you  use a code in the following syntax: import pickle object Object() filehandler open(filename, w) pickle.dump(object, filehandler) Heres how a real-world example  looks: import pickle import math object_pi math.pi file_pi open(filename_pi.obj, w) pickle.dump(object_pi, file_pi) This snippet writes the contents of object_pi to the file handler file_pi, which in turn is bound to the file filename_pi.obj in the directory of execution. To restore the value of the object to memory, load the object from the file. Assuming that pickle has not yet been imported for use, start by importing it: import pickle filehandler open(filename, r) object pickle.load(filehandler) The following code restores the value of pi: import pickle file_pi2 open(filename_pi.obj, r) object_pi2 pickle.load(file_pi2) The object is then ready for use once again, this time as object_pi2. You can, of course, reuse the original names, if you prefer. This example uses distinct names for clarity. Things to Remember About Pickle Keep these things in mind when using the pickle module: The pickle protocol is specific to Python – its not guaranteed to be cross-language compatible. You most likely cannot transfer the information to make it useful in Perl, PHP, Java, or other languages.There is also no guarantee of compatibility between different versions of Python. IThe incompatibility exists because not every Python data structure can be serialized by the module.By default, the latest version of the pickle protocol is used. It remains that way unless you manually change it. Tip:  Also find out  how to use shelve to save objects in Python  for another method of maintaining object continuity.

Changing Economies of Asia

Globalization is the process of spreading the people, ideas and goods across the world. It increases the connectivity and interaction between the different cultures, governments and economies in the world. Globalization is used mostly to denote the connectivity of economies in case of free trade, flow of capital, and labor markets in foreign used by corporate o maximize their returns[1]. From the last few years, numbers of MNC’s are increasing which result in increasing of globalization. MNC’s stands for multinational companies, which establish their production house in number of countries. Activities conducted by multinational organizations contribute in the increasing trend of economic globalization. In last 15 years economic integration process is developed at wide level. There is tremendous growth in the three aspects of economic globalization that is trade, foreign direct investment (FDI) and the international transfer of knowledge and technology. MNC’s set up their production houses in those countries where there is availability of cheap labor, liberal government policies are there, and where markets can be reached easily[2]. In this paper we discuss the impact of globalization on value chains, and also focus on the other topics which are closely related to this topic. In last we conclude the essay with the conclusion in which we describe the impact in concise way. Before discussing the impact of globalization on value chain, it is necessary that we understand the term value chain, its features defined by porter, and difference between value chain and supply chain. Value chain means activities conducted by corporate that creates value at every step. Process of value chain focuses on separating the useful activities from the waste activities. Activities which are value creating give many advantages to the corporate such as brand image, lower cost of manufacturing product and many more. The concept of value chain is defined by Michael Porter in his book launched in 1980 named as ‘competitive advantage’. According to porter value chain consists primary activities and support activities[3]. Primary activities and support activities are defined below:   There is misconception among the people that value chain and supply chain share similar concept, but there is a difference between supply chain and value chain. Supply chain is a process which interconnects all the activities, which means activities start from the manufacturing of product and ends when the product sold to the final consumer. Whereas, value chain is a process in which company conduct activities which add value to the product. Basically, these two concepts help in enhancing the quality of the products[6]. The basic differences between these two concepts are mention below: It focuses on value addition to the product at every step. Its main objective is to reach customer satisfaction Its aim is to gain competitive advantage. It is originated from management of operations. It is originated from business management. After discussing the definition and features of value chain, now we discuss how globalization has affected the value chains. A new concept was introduced that is global value chains. The economy at global level is structured around the Global Value Chain (GVC) which contributes in the increasing share of international trade, GDP, and employment.   GVCs basically connect the companies, workers and consumers around the world, and also provide chance to companies and workers of developing countries to connect and stand in the global economy. For many countries which have low level of income it is important for their development that they adopt the concept of global value chains, and insert themselves in these chains. GVCs helps in competing in the global market, capture the gains in the terms of national economic development, and it also builds the capability to generate more and better jobs which result in reducing the poverty and unemployment[7]. Now, GVCs become the most important factor for the economic globalization which was supported by the new opportunities which are technical in nature, and advantages of economic specialization. However, it is clear that GVCs play an important role in the development of economies. Current Trade Rules are not supporting the concept of GVCs, therefore new trade rules are required for GVCs. GVCs connect the markets of goods and services, which facilitate the production of goods outside the final firm. These networks based on the unbundling of different steps of the production process. GVCs make the unbundling of task easier, for example electronics/ICT, automotive and garments[8]. Impact of globalization on value chains can be understand with the help of these two terms vertical disintegration and smile curve. Vertical disintegration means that procedure which was followed by one company to cover all the activities related to raw material, administration, production, and end product. The vertical disintegration in global value chain has two important factors in the global economy[9]. Globalization and vertical integration shares a relationship from many years. John McLaren explains that globalization and vertical disintegration is not that much supportive?   The term vertical integration confer a externality which is negative in nature, which results in thinning the markets for inputs and destroy the opportunities in market[10]. On the other hand, the concept of smiling curve in relation o global value chain is used at the level of individual firms, but it was not much used on the level of industry and country. The concept of smile curve was introduced by th e Stan Shih in 1992. He observed that if both the ends of value chain shows the value added to the product, and if this concept was presented in the graph in which Y-axis is denoted for value added and X-axis is denoted for value chain. This graph automatically shapes in smile[11]. In last, we discuss the role of MNCs in outsourcing, cross border trade and trade in intermediate goods. First we discuss the role of MNCs in outsourcing, Outsourcing by MNCs provide competitive advantage and cost benefit to the companies. There are many more benefits which companies grab from the outsourcing such as enhancing the quality of the product, restructuring of product cost, and many more. Many MNCs are used outsourcing as their global strategy because of these benefits. In last few years the concept of outsourcing was growing at large level and it becomes beneficial for developing countries like India, China, Malaysia, etc. but there is disadvantage also such as job losses of the people who are belong to home country of MNCs[12]. Second we discuss the role of MNCs in cross border trade, MNC is an organization that engaged in the foreign direct investment (FDI). MNCs also engaged and control the activities of value adding in number of countries. These companies can be public or private both, structure of these companies generally consists parent companies which was established in the home country and control the subsidiaries which are established in different countries across the world[13]. Usually, MNCs engaged in cross border trade to access the market of different countries and expand the operations of its business. They also make cross border trade to improve the efficiency of production and operations. Companies set their units for production in different countries where cheap labor is easily available[14].   In way of increasing the profits many MNCs adopts the concept of horizontal and vertical integration. For achieving their profitability MNCs set their production or distribution units in other coun tries. Usually, MNCs adopt three strategies to adopt the foreign market and facilitate cross border trade such as they sign agreement with the local units of that country to sell the products of MNCs, MNCs set subsidiaries in the foreign countries under the act of that country, and in last MNCs opens branches in the foreign country which is not legally independent business units[15][16]. In last we conclude, that global value chains contribute at wide level across the world. It plays an important role in the development of economy at global level.   In this paper we discuss the impact of Globalization on the value chain, and other related topics such as definition and concept of value chain, and role of MNCs in the global economy. Value chain means activities conducted by corporate that creates value at every step, and value chain consists of two activities that is primary activity and support activity. In this we discuss the impact of globalization on value chain with help of two factors which are vertical disintegration and smile curve, and in last role of MNC which states that Activities conducted by multinational organizations contribute in the increasing trend of economic globalization. In last 15 years economic integration process is developed at wide level. There is tremendous growth in the three aspects of economic globalization that is trade, foreign direct investment (FDI) and the international transfer of knowledge and technology. This paper also states the role of MNCs in outsourcing, and cross border trade which giv e more emphasis on how MNCs grab the foreign market and increase their profitability.   Techtarget. 2016. Globalization. The internet journal of search cio. Http://searchcio.techtarget.com/definition/globalization.   jà ¶rn kleinert. 2001. The role of multinational enterprises in globalization: an empirical overview. The internet journal of kiel institute. Https://www.ifw-members.ifw-kiel.de/publications/the-role-of-multinational-enterprises-in-globalization-an-empirical-overview/kap1069.pdf.   The economic times. Definition of 'value chain'. The internet journal of economic times. Http://economictimes.indiatimes.com/definition/value-chain.   IFM. Decision support tools. The internet journal of university of cambridge. Http://www.ifm.eng.cam.ac.uk/research/dstools/value-chain-/.  Ã‚   q stock inventory. 2013. Comparing value chain and supply chain. Http://www.qstockinventory.com/blog/comparing-value-chain-and-supply-chain/.   Gary Gereffi & Karina Fernandez-stark. 2011. Global value chain analysis: a primer. Http://www.cggc.duke.edu/pdfs/2011-05-31_gvc_analysis_a_primer.pdf.   carlos a. Primo braga. 2013. Globalization in the 21st century: The role of global value chains. The internet journal of imd. Http://www.imd.org/research/challenges/tc065-13-globalization-in-the-21st-century-the-role-of-global-value-chains.cfm.   michael g. Jacobides. 2005. Industry change through vertical disintegration: how and why markets emerged in mortgage banking. The internet journal of academy of management journal. Http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.565.6021&rep=rep1&type=pdf.   John McLaren. Globalization and Vertical Structure. https://www.jstor.org/stable/2677849?seq=1#page_scan_tab_contents.   Ming YE , Bo MENG , and Shang-jin WEI. 2015. Measuring Smile Curves in Global Value Chains. https://rigvc.uibe.edu.cn/docs/20160329210052329340.pdf.   Linked In. 2015. Outsourcing by multinational companies - global corporate strategy. https://www.linkedin.com/pulse/outsourcing-multinational-companies-global-corporate-writer-1?trk=pulse-det-nav_art.   Hendrix Mbuckwa. 2016. The role &impact of multinational corporations (MNCS) in Malawi. https://www.linkedin.com/pulse/role-impact-multinational-corporations-mncs-malawi-hendrix-mbukwa.   UNC. Multinational Corporations in the Global Economy.   https://www.unc.edu/~toatley/mncs.pdf. Richard Baldwin. 2013. Misthinking Globalisation: Twentieth-Century Paradigms and Twenty First-Century Challenges. The internet journal of Australian Economic History Review. https://www.eastasiaforum.org/2013/02/24/the-wto-and-global-supply-chains/.   Supriya Guru. Role of Multinational Corporations (MNCs) in Foreign Investments. https://www.yourarticlelibrary.com/microeconomics/foreign-investment/role-of-multinational-corporations-mncs-in-foreign-investments/38224/.   Net MBA. The value chain. https://www.netmba.com/strategy/value-chain/. .com houses experts from all possible disciplines to help students in the best possible manner. Owing to our experts' extensive knowledge in their respective field, we are capable of providing subject-wise quality academic assistance such as marketing assignment help , mechanical engineering assignment help , English assignment help , taxation assignment help , electrical assignment help , etc.    Explain why firms’ marginal cost curves become upward sloping after a certain level of output has been reached. test While for the margina... Question: Discuss about the professional developers comprehend software?    Answer: I have been working in the USA Technologies for nine months now, and it ... 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Greek and Roman Biography and Mythology Essay Example | Topics and Well Written Essays - 250 words

Greek and Roman Biography and Mythology - Essay Example The extensive shoreline in Greece, which comprises of gulfs such as the one of Corinth and Thessalonica, which extends towards the sea, provides a connection as a means of communication with the adjacent areas. This also has enabled the interior provinces of the Balkans to contribute to the cultural facilities in the Mediterranean (Smith & Anthon 990). The sea also posed as a source of concern on security matters. The seaborne right of entry from the north, west, and south through the Black sea instilled Greece, Peloponnese prone to attack, and disarticulation (Larned & Reilly 1010). The Greece position on the Mediterranean Sea played a momentous role in modifying the climatic conditions thus making its population practice terrace agriculture. The sea also provided a secure environment for trading, making it a rich hub for trading grapes and olives (Larned & Reilly 1010). The presence of the mountains played a significant role in Greek mythology. The myths in the ancient served to unveil how the world was formed and manipulated. The Greeks believed that the primary gods made of Twelve Gods, or dodekatheon resided in mount Olympus (Smith & Anthon 990). Smith, William & Anthon, Charles. .A new classical dictionary of Greek and Roman biography, mythology, and geography: Partly based upon the Dictionary of Greek and Roman biography and mythology. Chicago, CA: Chicago University Press, 1850, 976-1030.

Human Sexuality and Disability Case Study Example | Topics and Well Written Essays - 2500 words

Human Sexuality and Disability - Case Study Example From this study it is clear that social control over sexuality, bound up with control over birthrate and morality, becomes a fundamental class and race marker, or just a kind of measure of normality. It should be mentioned that sexuality of individuals with disabilities is mostly taken as taboo and avoided giving publicity, as well as gender identity is often represented as disabled, e. d. problematic. The most ordinary example of the fact that society rejects sexual identity of people with disabilities is symbols on the rest-room doors.This paper stresses that  nevertheless on dealing with pure sexuality one may notice that disability in the first instance threatens to masculine. The reason is that female gender identity is not contradictory to disabled people passivity.   As for the disabled man it is clear that on drawing an analogy between himself and a popular culture ‘hero’ character, an active, successful, and well-knit men, he realizes a dissonance. In this c ase we get conflicting identities. This conflict gets to the center of attention of popular culture, appealing to disabled image. Tom Cruise’s character in the movie    «The Men, Born on the Fourth of July » is a classical example of an individual with disability living in US. The white war-horse is heavily trying to get used to own disability, which is presented in the context of emasculation or sexual disability.  All attempts to have some sexual life just face women’s jeers.... In the 1980'es the new ideology of 'normalization' came into existence, though eugenics continued to exist showing itself in fear and enmity. People having difficulties in learning have been usually treated as unable to play 'usual' (including sexual) roles. As a matter of fact gender identity makes different possibilities for a man and for a woman. In spite of the fact the demographical data is characterized by predominance of aged disabled women, most of them even of young age are treated like useless from the point of view of fertility, that is to say for performance of traditionally women's roles (Fine and Asch, 1988). Nevertheless on dealing with pure sexuality one may notice that disability in the first instance threatens to masculine. The reason is that female gender identity is not contradictory to disabled people passivity. As for the disabled man it is clear that on drawing an analogy between himself and a popular culture 'hero' character, an active, successful, and well-knit men, he realizes a dissonance. In this case we get conflicting identities. This conflict gets to the center of attention of popular culture, appealing to disabled image. Tom Cruise's character in the movie 'The Men, Born on the Fourth of July' is a classical example of an individual with disability living in US. The white war-horse is heavily trying to get used to own disability, which is presented in the context of emasculation or sexual disability (Shakespeare 1996: 194). All attempts to have some sexual life just face women's jeers. But this disable man gets over the 'lack of masculine', and attains high social status and general acceptance. He returns his own activity, initiative, and control by participation in pacifist movement.

Contracted Dining Research Paper Example | Topics and Well Written Essays - 750 words

Contracted Dining - Research Paper Example They would then be given, in many cases, a usual or average plan (Occidental College). In-house eating offers the best solution for college students to meet there food and meal needs . Discussion Today, there are companies that have become specialized in contracting foodservices to schools and educational institutions. These include Aramark Corporation based in Philadelphia, Sodexo, Inc. based in Gaithersburg, Maryland, and U.S. Foodservice, Inc. based in Rosemont, IL. (Chartwells). The one which services my school (Wentworth xxxx), is Chartwells Educational Dining Services, which operates out of Rye Brook, New York (Chartwells). Off campus dining can normally be expensive, but it depends on the location of the school. For example Cornell University speaks of a place called Collegetown that has a lot of restaurants offering all kinds of food from organic to ethnic (Cornell). And then in Ithaca, New York, there are places where one can get fast foods or go to sit-down restaurants. Off campus eating has the advantage of offering more options to students. Usually one may find special discounts and coupons and promotions. Plus there is the ability offered to be able to find out about an area, to mix the residents and to encounter and enjoy other atmospheres. But then there are certain disadvantages to off-campus eating. These disadvantages have to do with not knowing the area well. Becoming victim to sharpies or even just to crime, or course, can be a problem. Then there is the transportation option, the time involved. Certainly, every student should experience off-campus eating. But one should not base their entire meal plan on it. Most schools have meal plans. They vary in price and most schools seem to offer alternative plans. One school has a program which recognizes three plans of which two average in comparison to other plans and one costs more. Plans have to be gauged according to what the student generally spends, the amount of financial aid, and of course, the costs of the meals including service. The plans can cover a full 30 weeks or arranged over two semesters that are 15 weeks each. The plan at MIT has three levels. One costing $3,800/year includes 7 dinners and breakfasts, or 14 meals per week. The $3,400/year includes only 6 dinners and 6 breakfasts per week for a total of 12 meals per week. It is not open to freshmen. Notice that none of these plans include lunch. The MIT report notes that students all spend in variable amounts for food, and some cook for themselves. The figure for median spending over 30 weeks was $2,100. But this median figure differs widely in its breakdown, going from $2,422 to $3,000. Yet the school itself uses median figures representing the 75th percentile of all student spending. This figure averages from $3,000 to $3,600 covering all undergraduates to the level of students who dine in the house. The officials then base their plan on $2,900 to $3,800. (All figures from MIT report covering 2010-2011 per iod). The MIT lists the expenses of over plans. These are mostly from Ivy League schools and include the following figures. Yale University averages $6,000 for a full plan. Boston college's full residential plan is $4,632 and Boston University is $4,632 for its full residential plan. Harvard University charges $4,606 for its full plan. There are other variables. For example, Cal Tech's figure of $4,956 is buttressed by an

To what extent can the trial and execution of Ruth Ellis 1955 be Outline

To what extent can the trial and execution of Ruth Ellis 1955 be considered a turning point in approaches to the punishment of criminals in Britain in the years 1830-1965 - Outline Example treadwheel) but also the use of crank machines, shot drills, and picking oakum1, 2. With the purpose of â€Å"grinding corn, pumping water, and other prison purposes†, the criminals had to work between 8 to 10 hours a day manually revolving the mill by stepping on the 16 feet wood cylinder3. In 1865, the number of days wherein the prisoners will have to use the treadmill or crank was limited to only 3 months of their entire sentences4. The penal transportation is referring to the process of transporting convicted criminals to a separate colony (i.e. Van Diemen’s Land in Australia)5. Since the 1820s, there was a false belief that the act of transporting convicted criminals to a separate colony could help decrease the crime rate in Britain. In 1837, the group of penal transportation committee was finally convinced that this particular penal punishment was not effective and has to be removed immediately. Eventually, the Penal Servitude Act 1853 became the substitute for penal transportation6. As a correctional facility, convicted male offenders were kept in Pentonville Prison since 1842 whereas the female offenders were kept in the Brixton Prison since 1852. In 1857, the British government officially abandoned the use of the â€Å"prison hulks† which are old sailing ships7. Between 1877 to 1878, all prisoners in Britain were being managed by the British government. Other form of punishment includes hanging in public which officially ended in 18688. Ellis used a .38 revolver to shoot David four times yet she remaind calm after committing the crime. During the trial, Ellis boldly stated that â€Å"it was obvious that when I shot him, I intended to kill him†9. Specifically the facts presented in the court gave the jury the false idea that Ellis was â€Å"a cold-blooded killer†10. Even though the use of hanging as a form of capital punishment has officially ended in 1868, Ellis became the

Dataming testing Essay Example | Topics and Well Written Essays - 4000 words

Dataming testing - Essay Example Additionally, the preponderance of individuals with type 1 diabetes greatly outweighs those with type 2. Fig. 7.1 Gender Figure 7.2 is the histogram that examines patients with both hypertension and diabetes. Of the total sample population the chart indicates that 176 patients had hypertension and a form of diabetes. Conversely, there were 185 patients who had diabetes with no sign of hypertension. Ultimately, close to half of the patients sampled had both diabetes and hypertension. Fig. 7.2 Patients with Hypertension Figure 7.3 is the Fasting Blood Sugar test (FBS). The majority of the patients tested fell between the 100-280 mg/dl range. Still, a number of patients had fell above the 300 mg/dl range, so this is not uncommon. Fig. 7.3 Fasting Blood Sugar Test for the Patient Figure 7.4 depicts the results for the Blood Sugar tests (HbA1c) that were administered. Of the approximately 140 patients that were administered this test, the average HbA1c score for individuals having diabete s was 5-9%. Additionally, the chart indicates that for patients with type 1 diabetes there was a significantly higher propensity of HbA1c, with an average rate of 10-13%. Fig. 7.4 Average Blood Sugar Test for the Patient The chart depicted in Figure 7.5 demonstrates the tests with patients taking metformin. As demonstrated, the test consists of 188 patients who took this medicine and 167 patients who did not take it. The results demonstrate that of the patients that took metformin most are diabetic type 2 patients. Only a small number of diabetic type 1 patients take metformin. Fig. 7.5 Patients Taking Metformin Medication Figure 7.6 considers the patients with diabetes in relation to their age. A notable division occurs here. Namely, patients between 30-70 years old have the highest rate of type 2 diabetes. This shifts with individuals age 5-18, as type 1 diabetes dominates this age bracket. Fig. 7.6 Age of the Patients Figure 7.7 is a diagram depiction of patients with hyperlipide mia. The results indicate that 183 patients have hyperlipidemia, the majority of them also having type 2 diabetes. For type 1 diabetes patients, the majority do not have hyperlipidemia. Fig. 7.7 Patients With Hyperlipidemia Figure 7.8 examines the relation between the patients’ with diabetes and their weight. The chart seems to demonstrate a correlation between the two inputs, as patients between the 70-112 kg range experience the highest levels of type 2 diabetes. Fig. 7.8 Weight of the Patients in Kg Figure 7.9 considers patients with diabetes who also are taking insulin medication. Of the 100 patients taking insulin medication the majority of individuals with type 1 diabetes take it. Conversely, most individuals with type 2 diabetes do not take it. Fig. 7.9 Patients Taking Insulin Medication Figure 7.10 considers patients with an abnormal heart condition because of vascular problems unrelated to diabetes. The diagram demonstrates that most of the patients with diabetes hav e a normal heart condition, but there is a small number of patients suffering from heart disease. Fig. 7.10 Patient Heart Condition Figure 7.11 examines the patients who took glidazide as medication. 92 patients out of the 257 took glidazide. All of these patients had type 2 diabetes. Fig. 7.11 Patients Taking Glidazide After the above histograms were established and analyzed, a comparative analysis implementing

As I lay dying Essay Example | Topics and Well Written Essays - 1750 words

As I lay dying - Essay Example Darl is not only a deep thinker, but very observant youth.(Wagner 1973) He immediately emerges as a unique character with what might amount to clairvoyance . Early on the reader is aware of this when Darl describes his younger brother Jewel who is behind him. He is able to discern that: â€Å"Jewel, fifteen feet behind me, looking straight ahead, steps in a single stride through the window. Still staring straight ahead, his pale eyes like wood set into his wooden face, he crosses the floor in four strides.’†(Faulkner 2000 p3) Be that as it may, Darl appears to be the sharper of the Bundrens and his philosophical nature may have confined him to a somewhat dreamy existence. While he says little, he is often times engaged in deep thought. It is indeed ironic that for a boy who has little to say, Darl conducts at least nineteen monologues throughout Faulkner’s As I Lay Dying. ‘†What you want, Darl?† Dewey Dell said, not stopping the fan, speaking up quick, keeping even him from her. He didnt answer. He just stood and looked at his dying mother, his heart too full for words†. (Faulkner 2000 p 26). It is the fear of the power associated with Darl’s clairvoyance that ultimately accounts for his family’s decision to send him to a mental institution. Darl alienates himself from the community and others fear getting too close to him. The fear is grounded in their knowledge that he will learn some ugly, hidden truth. A truth they do not wish to share with others. It is ultimately this fear that drives his family to have him committed to an institution for the mentally impaired by the end of the novel. Darl’s detachment and estrangement from his family after his mother’s death is explained by Darl in the following passage: "It is as though the space between us were time: an irrevocable quality. It is as though time, no longer running straight before us in a diminishing line, now runs

Dataming testing Essay Example | Topics and Well Written Essays - 4000 words

Dataming testing - Essay Example Additionally, the preponderance of individuals with type 1 diabetes greatly outweighs those with type 2. Fig. 7.1 Gender Figure 7.2 is the histogram that examines patients with both hypertension and diabetes. Of the total sample population the chart indicates that 176 patients had hypertension and a form of diabetes. Conversely, there were 185 patients who had diabetes with no sign of hypertension. Ultimately, close to half of the patients sampled had both diabetes and hypertension. Fig. 7.2 Patients with Hypertension Figure 7.3 is the Fasting Blood Sugar test (FBS). The majority of the patients tested fell between the 100-280 mg/dl range. Still, a number of patients had fell above the 300 mg/dl range, so this is not uncommon. Fig. 7.3 Fasting Blood Sugar Test for the Patient Figure 7.4 depicts the results for the Blood Sugar tests (HbA1c) that were administered. Of the approximately 140 patients that were administered this test, the average HbA1c score for individuals having diabete s was 5-9%. Additionally, the chart indicates that for patients with type 1 diabetes there was a significantly higher propensity of HbA1c, with an average rate of 10-13%. Fig. 7.4 Average Blood Sugar Test for the Patient The chart depicted in Figure 7.5 demonstrates the tests with patients taking metformin. As demonstrated, the test consists of 188 patients who took this medicine and 167 patients who did not take it. The results demonstrate that of the patients that took metformin most are diabetic type 2 patients. Only a small number of diabetic type 1 patients take metformin. Fig. 7.5 Patients Taking Metformin Medication Figure 7.6 considers the patients with diabetes in relation to their age. A notable division occurs here. Namely, patients between 30-70 years old have the highest rate of type 2 diabetes. This shifts with individuals age 5-18, as type 1 diabetes dominates this age bracket. Fig. 7.6 Age of the Patients Figure 7.7 is a diagram depiction of patients with hyperlipide mia. The results indicate that 183 patients have hyperlipidemia, the majority of them also having type 2 diabetes. For type 1 diabetes patients, the majority do not have hyperlipidemia. Fig. 7.7 Patients With Hyperlipidemia Figure 7.8 examines the relation between the patients’ with diabetes and their weight. The chart seems to demonstrate a correlation between the two inputs, as patients between the 70-112 kg range experience the highest levels of type 2 diabetes. Fig. 7.8 Weight of the Patients in Kg Figure 7.9 considers patients with diabetes who also are taking insulin medication. Of the 100 patients taking insulin medication the majority of individuals with type 1 diabetes take it. Conversely, most individuals with type 2 diabetes do not take it. Fig. 7.9 Patients Taking Insulin Medication Figure 7.10 considers patients with an abnormal heart condition because of vascular problems unrelated to diabetes. The diagram demonstrates that most of the patients with diabetes hav e a normal heart condition, but there is a small number of patients suffering from heart disease. Fig. 7.10 Patient Heart Condition Figure 7.11 examines the patients who took glidazide as medication. 92 patients out of the 257 took glidazide. All of these patients had type 2 diabetes. Fig. 7.11 Patients Taking Glidazide After the above histograms were established and analyzed, a comparative analysis implementing

Cipd Recording Essay Example for Free

Cipd Recording Essay Organisations need to collect data in order to comply with regulations such as minimum wage, working time directive, health and safety and even health and safety. 2) Keeping training and performance records on employees enables management to assess individual productivity and performance and allows them to help the employee reach there full potential and in turn increase productivity. Two Types Of Data Collected and How Each Supports HR Practices 1) Statutory Records Such as tax, national insurance contributions, sickness and SSP, hours worked and accident book. These types of records ensure that the HR department complies with all regulatory requirements 2) Organisational Records – Such as Recruitment and Selection records, absence, staff turnover records, learning and development records. These types of records are essential for the HR department and allows them to monitor staffing levels and recruit when necessary, monitor staff sickness to ensure productivity is not being affected and also to if there is anything the organization can do to cut down on sickness levels and records to ensure that staff are maintaining a high level of efficiency through learning and development activities. Two Methods of storing records and benefits of each Manual System: Filing Cabinet – Files are easily accessible and doesn’t require a computer to be turned on. Manual system cannot be affected by loss of power or hackers cannot access a manual filing system from another computer Computerised System: The benefits of a computerised filing system are numerous, and include reduced costs to the company, benefits to the environment, increased ease of sorting, finding, and moving documents. Another benefit is that it allows the office to operate in a smaller environment, because a great deal of space is not required for storing documents in a paper filing system. Two Essential Items of UK Legislation relating to Recording and Storing HR Data Data Protection Act 1998 The Data Protection Act 1998 applies to most personnel records, whether held in paper or computerised format. Under the Data Protection Act, data must not be kept any longer than is necessary for a particular purpose. Computerised systems are covered by the law, as are certain manual systems: to be covered, manual systems must be organised into a relevant filing system. Subject to certain exceptions as detailed in Schedule 7 of the Data Protection Act, employees have the right to access their records and the employer is under an obligation to ensure that the data is accurate. Before releasing such data to a third party, the employer must seek the permission of the individual concerned. The Information Commissioner has issued an Employment Practices Data Protection Code in four parts: †¢ Part 1: Recruitment and selection †¢ Part 2: Employment records †¢ Part 3: Monitoring at work †¢ Part 4: Information about workers health. In the event that employment contracts/accident record books and other personnel records are needed for the purpose of a legal action, the riginals must be made available if possible  or the employer must explain what happened to the original documents backed up by what is known as a statement of truth. When employers really no longer need to keep certain data, destruction must take place securely and effectively, for example by shredding. Freedom of Information Act (2000) NI The Freedom Of Information Act gives people the right to ask any public body for information they have on any subject you choose. Also, unless theres a good reason, the organisation must provide the information within 20 working days. You can also ask for all the personal information it holds on you. The act applies to all public authorities including: †¢ government departments and the Northern Ireland Assembly †¢ local authorities †¢ health trusts, hospitals and doctors surgeries †¢ schools, colleges and universities †¢ publicly funded museums †¢ the police †¢ many other non-departmental public bodies, committees and advisory bodies Any person can make a request for information under the Act there is no restrictions on your age, nationality, or where you live. You can ask for any information at all but some information might be withheld to protect various interests which are allowed for by the Act. If this is the case, the public authority must tell you why they have withheld information. If you ask for information about yourself, then your request will be handled under the Data Protection Act; if you ask for information about other people (third parties), the Freedom of Information Act will apply. However, disclosure of personal information which would breach anyone elses rights under the Data Protection Act is not permitted.

Composition and Structure of Long Bone and Skeleton Function

Composition and Structure of Long Bone and Skeleton Function The composition of bone, the structure of the long bone and the function of the skeleton Composition of bone Bone itself consists mainly of collagen fibres and an inorganic bone mineral in the form of small crystals (University of Cambridge 2005). Bones are living tissue which is made up of connective tissue. The bone tissue is made up of several types of bone cells such as osteoblasts and osteoclasts. Osteoblasts are needed to aid the process of healing and osteoclasts are needed to break down old bone to make room for new bone. Bones contain phosphorus and calcium which are inorganic salts; these salts give the bone strength. The bone also has collagenous fibers to give the bone flexibility. Structure of the long bone The long bone consists of hyaline cartilage which covers the ends of the bone and stops them rubbing together as well as absorbing shock. The head of the long bone is called epiphysis. Compact bone is hard, dense bone and is the outer layer of the long bone, this gives the hallow part of the bone strength. Cancellous bone is the spongey bone in the long bone, which stores the red bone marrow and this is where blood cells are made. The yellow bone marrow is stored in the marrow cavity of the long bone and this is where white blood cells are made. Cancellous bone looks like honey comb as it is very porous and is easily recognised. The epiphyseal plate is where the bones grow in length. The shaft in the long bone itself is called the diaphysis. The periosteum is a protective layer on the long bone that has no cartilage; this is where the tendons and ligaments connect to (Curran 2016). Below is a picture of the structure of the long bone (LinkedIn Corporation 2017). Functions of the skeleton The functions of the skeleton include protection, movement, formation of blood cells and storage. Protection: Vital organs such as the heart and lungs are protected by the skeleton, the heart and lungs are protected by the sternum (breast bone) and the enclosure of the rib cage. The brain is also protected by the cranium (skull). Movement: Bones and muscles work together to produce body movement as a lever. Bones and muscles form joints which are needed to move. Formation of blood cells: This process is called haematopoiesis where blood cells are produced in the bone marrow of some bones. Storage: Bones store minerals such as calcium and phosphorus which are inorganic salts needed for the strength of bones. These materials are stored in the bones when there is too much present in the blood (Curran 2016). Types of joints and their functions There are three different types of joints; Fibrous joints, cartilaginous joints and synovial joints. Their main function is movement of the limbs and stability for example the stability found in the bones of the skull (Boundless 2016). Fibrous Joints Fibrous joints are immoveable i.e. they cannot move. These joints are held together with only a ligament. An example of this type of joint would be the cranium.   (Google Images 2017) Cartilaginous Joints Cartilaginous joints are partly moveable and the connection between articulating bones is made up of cartilage. An example of this type of joint is between the vertebrae that form the spine. The arrow in the below picture indicates where the cartilage is in the spine. (Google Images 2017) Synovial Joints Synovial joints are freely moveable and are the most known and common type of joints in the body. These joints have a synovial capsule surrounding the joint and the synovial membrane secretes synovial fluid to provide lubrication to the joint which prevents friction allows for more movement. Cartilage provides padding to each end of the bone. There are six types of synovial joints; hinge, pivot, ball socket, saddle, condyloid and gliding joints. Examples of synovial joints would be elbows, knees and hips (Boundless 2016).   Ã‚   (Google Images 2017)

Racial Differences Essay -- Racism Personal Narrative Papers

Racial Differences "CHINK!!!! Yeah..that's right†¦look at us with those chinky eyes! Go back to where you belong!" Those words will forever ring in my ears. I was standing in line for lunch while talking to a friend while a couple of boys, fourth and fifth graders, were making fun of the only Asian girl in the school, me, a lonely kindergartener. I will never forget that moment when I realized that I was different. Growing up in a predominantly white community, I had never thought of the issue of race as a child. My neighbor and I were best friends, and I never thought of myself as different. She had blonde hair; I had black. She had blue eyes; I had dark brown. We loved to play with the same things, thus we were friends. It was that simple. But on that day in elementary school, my world came apart, and I will never forget it. I was different, and I didn't know why. After those boys said that to me, I just stared in shock and got my lunch. I acted as though they had said nothing, and I was probably fortunate, considering the horrible things young boys can do. But when I went home, I cried. Why were people making fun of me? I didn't even understand what "chink" meant. It was only the motion they made by stretching their eyes that made me understand. I hadn't realized that I was different from everyone else. At home I spoke Chinese and watched some Chinese movies, but I did not think that m ade me different. I was still a person, a human being. Did it matter that I spoke Chinese and had black hair and dark brown eyes? Apparently to some people it did matter. Every day I went to school with white children and went home to a Chinese family. For other people this was a line, a distinction that set me apart ... ...h group celebrates the stereotype that society has imposed on them, and instead of celebrating individuality; they celebrate the sameness of race. Living amongst white people I was initially teased because of my race, but I was more often liked and accepted for who I am. Living amongst Chinese people, I was initially accepted because of my race,but not liked for who I am. I am an American-born Chinese. These two sides make me. Without either one, I am not complete. When I walk down the street, I can never hide the fact that I am Chinese. I cannot change my Asian features. When I talk to people and voice my opinion, I am American. Yet I do not fit completely into both sides. I am different and proud to be so. Race does not define me; I define myself. I hope for the time when we stop focusing on race and can all embrace our differences and celebrate them.

Judgment in the House of Sand and Fog by Andre Dubus Essay example --

People place judgment on one another every day based on differences. Sometimes it is done subconsciously; sometimes it is done on purpose. In the book The House of Sand and Fog, by Andre Dubus III, two different cultures were represented; Kathy represented the culture of the western civilization, whereas Behrani represented the culture of Persians. People judge one another based on unimportant things, and get judged based on those same things as well. Two cultures were used to amplify how different their cultures were from one another. Throughout the book cultures vocalized what they did not like about the other cultures by placing judgment on people based on ethnicity, appearance, and status; despite how different the cultures were, they had something in common, negative judgment. In a world where there is so much diversity, the only way for all cultures to get along is to place judgments aside and accept the differences. The book is introduced with Behrani placing judgment on the people he works with. He is judging the other people based on their race, and their status. Behrani refers to the men he works with as if they don't deserve to even be in his presence. "He is goh, the shit of life. They are all goh," (pg 16). Even though many of the men he works with do not deserve to be regarded so low, Behrani judges them as he would if he still maintained the position he had in Iran as a colonel. Behrani and his family also judge Kathy for being American. When Behrani explains to his son the situation their family is now a part of he explains it in a way that is judging of Americans. He says, "Remember what I have told you of so many Americans: they are not disciplined and have not the courage to take responsibility ... ...g, like it was in the book The House of Sand and Fog. Much of the outcome of the book was based on the fact that judgments were made, had judgment not been made about status, Kathy may not have cared so much about getting that house back, had Behrani not been judged based on status, he may have not bought that home. Cultures judge one another every day, and people within those cultures judge each other as well. This constant judging of others and of ones self is what causes people to be unhappy in the first place. The only way to live happily within ones culture, and in the world of many cultures, is to accept that each culture and person is different, which is what makes each culture and person so special; the only way to live happily in ones life, is to accept and embrace differences. Works Cited: Dubus, Andre. House of Sand and Fog. New York: Norton, 1999

Career Objective

The Purpose of Studying at AIT and Career Objective For Obtaining AIT’s Master Degree I am a degree holder of Bachelor of Engineering (Information Technology) and I have a keen interest in information technology,especially in programming. During this years, I am not only working at Agricultural Mechnization Department as a Senior Assistant Engineer but also learning computer programming language. It has equipped me with stable technical skills in programming and experience with SDLC methodologies.Throughout the experience of working on different IT projects,it has established my interest in project management and I made me realized that my own career goal is to be a professional Computer Programmer or a Chief Information Officer. In our country ,many professional programmer and IT manager formed various committees and association such as Myanmar Computer Professional Association(MCPA) . The government has initiated various programs such as their Own Ministry Websites and the E -commerce system to provide strategic direction towards Myanmar’s IT development..However,these initiatives are facing issues such as lack of technology transfer due to short of IT specialists. However,I think that my existing knowledge and experience is insufficient for me to be able to achieve my goal. Hence , this is my motivation behind of my admission to your course. To be a successful Computer programmer and IT manager, rich IT knowledge and experience is critical. However,knowledge in various areas of project is also crucial.I expert that the Master in Computer Science at Asian Institute of Technology will allow me to enhance and strength my acamedic knowledge about management theories and programming methodologies. Also, through the peer to peer experience sharing to be able to familiarize myself with the challenges and difficulties that may arise during computer system management at various industries and learn how to overcome these challenges and difficulties by sha ring ideas with one another.I also strongly believe that my Master degree from AIT will give me the qualities and capability to help overcome the technology transfer obstacle in Myanmar. My graduate degree in AIT will help me become an IT specialist in the government office and in long term venture into technology management consultation to help Myanmar master the technology to compete with the developed countries that have moved on to a more advanced technology. I wish to form innovative strategies to initiate various database system ventures in the public sector.We must have built in every corner of the needs not only in economic, politic movement but also the basic communication and technology as well. We truly need the basic knowledge of 21 century’s general modern industrial’s beneficial and advantages. We must take the advantages of innovative technology in order to make some change for the better place of Myanmar. . The more we have variety educated, skillful an d professional social workers, and the better way to develop our country with respect to the basic needs.In my conclusion,today era is information and communication era. Today’s youth will be able to catch up with the technological age only if they constantly study IT technologies in accord with the modern age. These are what I am willing to do and what I am always dreaming about how to make change for my country to be a democratic one. I truly believe that AIT is the best choice to due to the excellent academic reputation and atmosphere within the university. It will be great honor for me to have an opportunity to study a leading global university like AIT.

Certificate of Authorship Essay

I have read and understand Strayer University’s Academic Integrity Policy. I promise to conduct myself with integrity in the submission of all academic work to the University and will not give or receive unauthorized assistance for the completion of assignments, research papers, examinations or other work. I understand that violations of the Academic Integrity Policy will lead to disciplinary action against me, up to and including suspension or expulsion from the University. I understand that all students play a role in preserving the academic integrity of the University and have an obligation to report violations of the Academic Integrity Policy committed by other student. In addition, I Arita Gibbs certify that I am the author of this document and any assistance I received in preparing this report fully acknowledged. I have also cited in APA format for all sources that I obtained ideas, data, and words. Sources are properly credited according to the APA guidelines. Arita Gibbs Due Week 9/ Date: 03/06/14 Promotional and Advertising Strategies Promotional and advertising strategies are important tools for businesses to stay on top. A company has to work hard every day to remain competitive. Most of their tactics include peeking the interest of consumers to buy a specific brand which is called a promotional strategy (Boone & Kurtz, 2013, p. 391). Promotional strategies also are put together to control the mix of daily activities, which the business benefits with market increase (Boone &Kurtz, 2013, p. 391). Advertising is another piece of the marketing process. It plays a major part in getting the word out regarding the product or service the business is selling (Lake, 2014). There are a few types of advertising such as, product advertising, cause advertising and institutional advertising (Boone & Kurtz, 2013, p. 398). Product advertising is design to involve ads with a message that differentiate the company’s merchandise or brand from competitors (Boone & Kurtz, 2013, p. 398). An example would be a credit card from any well-known company. Cause advertising deals with issues regarding ways to influence public and government opinion (Boone &Kurtz, 2013 p. 398). Companies who are designed for profit and those organizations who are charitably operated believe this tool is a win-win for everyone (Kokemuller, 2014). Important issues today being discussed are that children and adults should have every necessity in life, which should not prevent them from learning, living or being hungry (Boone & Kurtz, 2013, p. 398). Institutional advertising is a marketing tool which is based on the image of the company. This tool also promotes the designs, values and beliefs, as well as the good deeds of the organization (Boone & Kurtz, 2013, p. 398). Le Bonheur Children’s hospital is an excellent example. The company marketing strategy shows how a person can contribute a small donation an in turn can save a child’s life who is suffering from an illness. In assignment three, it states to compare and contrast the promotional strategies used by two different companies for a similar product. Next recommend two ways in which the company’s selected product could use marketing information to differentiate itself in the marketplace to gain an advantage over the company’s competitors. This paper will suggest two usages for consumer-oriented promotions that could assist a company in both the short and long-term, as well as analyzing the strategic manner in which the leading company in the product group has made a pricing decision by using one or more of the four pricing objectives. In closing two suggestive actions of other companies within the same product group will be given in order to help them differentiate themselves and gain a competitive advantage. The most effective advertising medium will also be discussed (Strayer University, 2014, p. 17). The two companies chosen are Nike and Adidas. Compare and Contrast the Promotional Strategies for Nike Inc. and Adidas Group Nike has become one of the largest marketers for athletic shoes (Nike, 2014). The company has global shares worth more than 30 percent (Nike, 2014.). Nike has sold their products through thousands of other retail stores as well as their products to countries both domestically and overseas (Nike, 2014). The company has outlet stores. Almost all of their products are made by independent contractors mainly located out of the country, with Nike involved in the market strategy and growth (Nike, 2014). Not counting the large range of core athletic shoes and clothing advertised under the leading brand, the company also sells shoes under other brands such as, Converse, Chuck Taylor, All Star and Jack Purcell through solely owned businesses (Nike, 2014). There is so much more to Nike. The company has relied on creativity in their designs of their products and large amounts of promotion to fuel their growth in the United States and other foreign Countries (Nike, 2014). Nike Inc. has a promotio nal strategy which thrives on an image, which has allowed the company to be one of the best (Nike, 2014). The company is known for their product icon â€Å"the swoosh†, which is different from other companies and their product slogan has been used in commercials for a very long time (Nike, 2014). Nike invests large amounts of money for commercials and product promotions (Nike, 2014). The company is motivated by customer agreements and sport teams. The company targets the college athletes to support the product and will also financially support team members that they will eventually endorse (Nike, 2014). Nike also uses their target techniques to include people who are well-known athletes and celebrity athletes (Nike, 2014). This strategy is a success because once the manager of a sports team decides on which type of shoe made  by Nike, he would like the student to have no choice other than to buy the shoe. The sports team can also buy the shoes in a large quantity and deliver it to the members of the team (Nike, 2014). Another marketing strategy of Nike is the creative design of a product objective or purpose meaning when a famous athlete promotes a certain brand of Nike shoe, the shoe will be associated with winning (Nike, 2014). The viewers have a mental effect from this type of correlation and the company builds a relationship with those consumers who are after the quality and utility of the items instead of the cost (Nike, 2014). With this idea, Nike is sure to reach a huge number of customers and clients who will purchase their products (Nike, 2014). Adidas has been in business over 80 years (Adidas, 2014). The company is known has the world of sports on each level, and they are also known for supplying the state-of-the art sports shoes, clothing and accessories (Adidas, 2014). Today, Adidas is leading the globe in the sporting industry (Adidas, 2014). The company’s strategy is modest; join our passion to create new and different products, constantly supporting our brands and products to increase our economic position and economic performance (Adidas, 2014). Adidas main location is in Germany, but the company has manufacturing centers and departments developing all around the world (Adidas, 2014). Adidas believes the company addresses many of the customer’s needs by exploiting marketing prospects from a number of angles. Their pledge to product innovation which keeps their brand different from the competitors provides a solid stage for upcoming growth (Adidas, 2014). There is no other brand with a well-known background and strong connection in sports than Adidas (Adidas, 2014). Adidas considers themselves has the best, and they are wherever the best will be such as, the Olympic Games, and anywhere else in the world where a game of sports will be played, observed, liked and celebrated (Adidas, 2014). The founder of Adidas is Adi Dassler (Adidas, 2014). His main objective for the company is not hard to understand, it is for all athletes to be at their best (Adidas, 2014). The key factor for all Adidas sporting products is to stay innovated, and the brand has five performance benefits, fast, strong, smart, cool, and more natural, which influences the important sporting events that focus on football, basketball, running, training, and outdoor (Adidas, 2014). The  goal for adidas is to market the individual who is active and lives for sports (Adidas, 2014). Nike uses the high profile athletes, and Adidas is about performance and lifestyle. Both Nike and Adidas use athletics as a tool for marketing in a way to attract the consumer to purchase their products. Recommended Ways to Market Information to Differentiate From the Competitors In this competitive market business promotion is the key to differentiate from the competitors (Boone & Kurtz, 2013, p. 395). One way is for the business to apply the rule of positioning. Product positioning is a strategy used to put a product perception in the mind of the person who is buying the product (Boone & Kurtz, 2013, p. 395). Positioning normally involves the creative difference associated with a product or service and the competition (Acevedo, 2014). Companies are successful when using this marketing tool because it helps gain market control, which raises revenue for the company (Acevedo, 2014). Adidas has a plan to attract the serious runner. The company is coming out with the shoe price a little over a $100.00 called the energy boost (Riper, 2014). The energy boost will be sold at all the Adidas Stores and the many department stores (Acevedo, 2014). The objective is to limit the advertising with no television involved. If this is a success the company believes it will have a retail rollback for a larger budget for advertising (Acevedo, 2014). The President of Adidas Patrick Nilsson believes if the company spends large amounts of money later then the company can have a wide range launch in retail when the time comes (Acevedo, 2014). Ultimately all of Adidas shoes, basketball, tennis, the whole nine yards will be linked to the boost technology (Acevedo, 2014). However, for now the company is pleased to know from a source in the apparel tracker states that the company has over 4% of the growth in the shoe market from two years ago (Acevedo, 2014). Nike uses their promotional strategy by using one of the company’s seven fundamental stages move (Nike, 2014). (Nike, 2014). Move is the stage which keeps the company different from the rest of their competitors (Nike, 2014). Nike will ship their products at any time, and by any occasion that the company needs in order to reach the thousands of  associates and the millions of customers over the world whether it is by plane, ship, small or large truck or train (Nike, 2014). Nike is serious about how they provide transportation no matter how difficult the obstacle may be (Nike, 2014). With this move Nike market leader enjoys over 50% market share (Acevedo, 2014). Adidas however does a little better with their overall athletic shoe. How Consumer-Orientated Promotions Can Help Nike and Adidas Short and Long-Term Consumer-Orientated Promotions are a part of the four marketing mixes, and it is also known as the pull-strategy (Moorty, 2014). Both parts are an important one for every organization (Moorty, 2014). The goal is to persuade the new customer or long-term customer to try out and purchase the products being marketed (Boone & Kurtz, 2013, p. 404). Also a marketer’s role is to motivate customers who shop frequently at the same business. Sample products, discount coupons are just a few of the promotions that can boost impulsive shoppers to buy which increases sales for the company (Boone & Kurtz, 2013, p. 404). The President and CEO of Nike, Mark Parker states the company’s short-term consumer-orientated advertisings is simple (Nike, 2014). The company will continue to produce amazing products, offer professional services and provide a continuation of excellent customer experiences. With these results will indeed show the power of our strategy and growth (Nike, 2014). Nike’s long-term consumer-orientated promotions are the vision that drives the sustainable growth (Nike, 2014). This balance is leveraged by an important advantage including the company’s reliability with the passionate connection to their customers; new and improve products with retail experience that lead the industry to be a stronger organization that also provides the opportunity to become a larger successful business (Nike, 2014). Nike has already set goals for growth to include the year 2015 (Kim, 2010). With a target set to at least $20 billion by that year the company has already outlined their revenue goals and initiatives and plans to reach this by using a customer-focus strategy (Kim, 2010). As time permits the more aggressive promotional strategic goals set by the business will be shared with the consumers, invested communities as well as the sports and apparel industry (Nike, 2014). One example is how the company has set their design to improve the company, by launching a new business a few years ago  called Nike Better World, an online stage to involve customers on how the business balanced individuals, economy and the world (Nike, 2014). Adidas short-term consumer-orientated promotions are to continue to rely on their customer loyalty (Adidas, 2013). As with any organization it is innovation, which makes the deciding factor who wins and who loses. Adidas has been successful using the brand equity method which has allowed them to maintain the slogan of being the fittest company on earth (Adidas, 2013). In order for the company to maintain their long-term status and sustain growth, Adidas will continue to create newer and improvable market brands (Adidas, 2013). Overall Adidas started back four years ago planning their strategy to increase the brand’s perception in the customers viewpoint which had an expectation to deliver over 80% of growth for the company until 2015 (Adidas, 2013). Some of the areas of improving consist of, the running and basketball areas, and combining the sports style with the Adidas NEO label (Adidas, 2013). However the company is keeping the original adidas because it has a long history with the energetic lifestyle customer (Adidas, 2013). The company will always be focused on the consumers wants, their level of fitness, their incentives and ambitions for doing activities in sports (Adidas, 2013). His or her individual way of living helps Adidas develop important products, services and experiences that construct a lifelong brand (Adidas, 2013). Pricing and Competitive Advantage In chapter 13 Promotions and Pricing Strategies there are four pricing objectives (Boone & Kurtz, 2013, p. 412). The four strategies are profitability, volume, prestige and meeting competition (Boone & Kurtz, 2013, p.412). Each objective has a responsibility to the person who is in business with making better pricing decision’s (Boone & Kurtz, 2013, p. 412). Organizations have their own style for using these objectives. Many businesses aim to increase the company’s revenue by setting higher prices (Boone & Kurtz, 2013, p. 412). Other companies may decrease their prices to bring in new clientele (Boone & Kurtz, 2013, p. 412). Nike is the leading company for their athletic shoes because of their higher price and leadership strategy (Nike, 2014). Businesses would define this as the prestige pricing strategy (Boone & Kurtz,2013, p. 413). The company has  been able to make this strategy successful because of their individuality in their brand and service (Nike, 2014). The name alone has been associated with many hero athletes for instance, Michael Jordan (Nike, 2014), This brilliant idea makes customers believe if Michael Jordan can buy a Nike shoe and become more successful than certainly another ordinary person can as well (Nike, 2014). This is why Nike customers do not mind paying a higher price because of the company’s image, value and customer service (Nike, 2014). Another pricing objective Nike uses is profitability. This is the most common factor used in a strategic plan for a business (Boone & Kurtz, 2013, p. 412). Nike has a plan to continue to bring in more revenue and remain profitability in the growth of the company, maintain the company’s flowing cash generation which will help to preserve a strong financial statement until the year 2015 (Kim, 2010). The company believes the return on invested capital is more than 20%, and growing shares inside the set target calendar year payout should be in the ballpark of more than 20% by the fourth quarter (kim, 2010). Both companies have been in business for a while, and their products are known to satisfy the customer’s needs. One suggestion that other shoe apparel companies can take in order to differentiate themselves and gain a competitive advantage is knowing how much the product is going to cost, quality, performance as well as the availability of the product, updated technology, good service, and strength and leadership (Hill, 2007). Second suggestion is to know the company’s relationship and making sure the organization can meet the need of the consumer in a way no one else will (Hill, 2007). Determine the Most Effective Advertised Medium Advertising Medium and cost are both key factors to the success of any organization (Boone & Kurtz, 2013, p. 399). This tool is how marketers are able to sell new and existing products and services to potential consumers (Boone &Kurtz, 2013, p. 399). There are many types of advertising, newspapers, direct mail, billboards, radio, internet, magazine, and television (Boone &Kurtz, 2013, p. 399). In this muti-media world, television is considered the largest ranking medium with over 40% of any other form of advertising (Boone & Kurtz, 2013, p. 399). Nike uses commercials and promotional products for their form of medium advertising  (Nike, 2014). Within the past six months, the company has grossed over 40 percent of their margin (Stock, 2013). Nike is focused solely on bringing new and innovate creations to the market (Stock, 2013). Nike believes they have a good thing going. As of now the attention is on their Flyknit shoe (Stock, 2013). This shoe has important types of fiber connected with fabric and leather and was marketed to catch the eye of the individuals who love to run, which came just in time for the Winter Olympics (Stock, 2013). Nike had to spending more for their advertising by trying to convince the customer that this $200 shoe was worth it (Stock, 2013). In order to do so, Nike had to bring out some famous athletes for instance; one of the athletes was LeBron James (Stock, 2013). By advertising LeBron in their ads the company was able to increase their profit margin, and acknowledged their game plan was a success not only by convincing customers to buy but using the ads as well (Stock, 2013). Nike was also successful with their global orders (Wahba, 2013). It was the largest so far of their sales in merchandise which increased over 12 percent since April (Wahba, 2013). The company’s total revenue was huge even up to the second quarter (Wahba, 2013). The company made over $6 billion which was a total revenue of more than 7 per cent (Wahba, 2013). Nike was able to sell more goods at a higher price than any other competitor (Wahba, 2013). The company profited in advertising and promotion by 13 percent with their help in marketing and product launching for the Winter Olympics (Wahba, 2013). Conclusion Promotional and advertising strategies of an organization are a determining factor to whether the company will succeed or fail. This competitive market is a vicious one, and in order to stay on top the most successful business must continue to develop new innovated strategies. Nike and Adidas have been in business a long time; Nike has been the leader and Adidas has been the Opponent (Wahba, 2013). Both companies have excellent strategies, and some of their strategies have a close comparison. Nike has been able to remain on top because of the company’s promotions, advertising and marketing genius. References Acevedo, L. (2014). Product Positioning Strategies: eHow Inc. Retrieved from eHow Inc Web site: http://www.ehow.com/way_5218154_product-positioning-strategies.html Adidas Corporation. (2014). Investors: Adidas Corporation. Retrieved from Adidas Corporation Web site: http://www.adidas-group.com/en/investors/strategy/global-brands-strategy/ Adidas Corporation. (2014). Our Group: Adidas Corporation. Retrieved from Adidas Corporation Web site: http://careers.adidas-group.com/our-group.aspx Boone, L. E., & Kurtz, D. L. (2013). Contemporary Business. Hoboken, NJ: John Wiley & Sons. Hill, T. (2014). How Do You Differentiate Yourself From Your Competitors: Ezine Articles Corporation. Retrieved from Ezine Articles Corporation Web site: http://ezinearticles.com/?How-Do-You-Differentiate-Yourself-From-Your-Competitors?&id=705221 Kim, J. (2010, May 6). Nike Introduces 2015 Global Growth Strategy: Sneaker News Corporation. 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