Sunday, January 26, 2020

A Marketing Strategy For Morrisons Marketing Essay

A Marketing Strategy For Morrisons Marketing Essay In recent years, several conceptual frameworks have been developed to better understand the processes of strategy formulation, and for such processes, the term strategic marketing is used to describe the decisions taken to develop long-run strategies for survival and growth About Morrisons We are the UKs fourth largest food retailer with  403 stores. Our business is mainly food and grocery the weekly shop. Uniquely we source and process most of the fresh food that we sell though our own manufacturing facilities, giving us close control over provenance and quality; and we have more people preparing more food in store than any other retailer. Every week nine million customers pass through our doors and 124,000 colleagues across the business work hard each day to deliver great service to them. With competitive prices and hundreds of special offers, we are proud to save our customers money every day. Definition of Strategic Marketing Marketing Strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. (Baker Michael 2008) Principles of marketing strategies People Oriented Marketing The purpose of marketing strategies is to create the added advantage of the company. The strategies that are supported to the customer orientation is the most important one because the customer is the king of market. The Cost Of Something Is What You Give Up To Get It. Marketing strategies are planned according to the pricing of their products. Company set their pricing that are supported their products and customer are likely to buy it. Reward System Strategies Strategies are prepared to satisfy the customer and employees. Bonus Cards, loyalty cards are the rewards that organisation gives to their customers just to retain them. Competitive Advantages Marketing strategies are prepared according to the competitive advantage of the competitor. Marker Base Assets Marketing strategies are supported to the brand name, brand image, company name and then cash them to gain advantage. Vision of Morrisons food specialist for everyone Food specialist We really understand food we know where it comes from; we pack it and make it in our factories; we make it in our stores; and we employ craft skills in every store. For everyone Great food which is also: great value; and for every day, not just special days. This vision is supported by our brand values and strategic objectives. Brand value Our brand values are important to delivering our strategy and underpin all our strategic objectives. Fresh, Value and Service are discussed in the right-hand box above. SMART Analysis: SMART is an acronym which tells us that when ever we set any companies objectives they should be ,S =Specific M= Measurable A = Actionable or Achievable R = Realistic T = Time Frame Morrisons strategy Keeping things simple: Our vision to be the Food Specialist for Everyone is now well advanced. Our constant focus on freshness, great value and outstanding service is appealing to more and more people. And were now closer to more customers, having opened 43 new stores last year. Morrisons share of UK grocery market For the financial year 2009/10 the grocery market was worth  £90.2bn, an increase of 4.7%. Morrisons market share continues to increase as we move from National to Nationwide. Morrisons market share(percentage %) 2007 2008 2009 2010 11.9 12.1 12.3 12.6 Morrisons share of grocers UK 2010 (percentage %) A. Morrisons 12.6% B. Tesco, Asda, Sainsburys (combined) 63.5% C. Premium (combined) 5.8% D. Discounters and others (combined) Morrisons market share growth was greater than the total market growth year-on-year and as a result we grew market share. The top four supermarkets combined accounted for around 76% of the market. (Source: Kantar Worldpanel) Market share growth in 2009/10 (Percentage %) SWOT Analysis SWOT analysis in the technique to understand the internal and external analysis of the company that tell companies strength, weaknesses, opportunities and threat of the company. STRENGTH Market share growth in 2009/10 Store estate development Acquisition of co-operative stores Opening of 34 new stores Food specialist Specialist in food Owen supply chain Own distribution channel Morrison form for food Owen packing factories Instore preparation of food Quickest turnaround time between order and delivery Employees education programme (MBA) WEEKNESSES Lack of the customers trust Very less number of stores Less Advertisement Little bit high pricing OPPORTUNITY Home Delivery extension of small stores to cover the more customers start the new business line as Morrisons pharmacy Move into non-food retailing in the UK. Entry into new retail segments, such as drugstores, department stores, speciality units Increase the number of stores to cover the more population areas THREAT Low pricing of competitors Communication is weak High competition Open market for entering new competitors Purchasing of co-operative store are not maintain Morrisons standard Uncertainty will affect the sale and profitability of the company Competitive Analysis Competitive analysis conducted for the comparison of company to the other different companies/ competitors. It tells the company that where their products are and where the other have, they are in the good position are their competitor. Competitive analysis is tells advantages and the weaknesses of the companies over the competitors. Morrisons have strong competition with Tesco, ASDA, and Sainsbury etc. Boston Consulting Group Matrix Star High growth business or products that competing the market where they have competitive advantage/ edge as compare to the competitor. Normally heavy investments are required to exist in the market. Morrison may not fall in this part of the matrix. Cash Cows Business growth is low or product having relative market share. There is normally low business and little investment is required to retain in the market. Good leadership and strategies are required for growth. Morrisons is in this area of matrix. Question mark Business or product have low market share but exist in the high growth market. Businesses in this area are required high investment but they have potential to grow high. Management have to make some growth strategies that Morrison have done and now in the growth position of the market. Dogs Businesses or products have low market share and unattractive market. Business fall in this area may generate profit to come on breakeven point. Pricing strategies There are number of pricing strategies that companies used in according to their purpose that are fit and matched with objectives and goals. The strategies are: Premium Pricing Economy Pricing Penetration Pricing Psychological Pricing Skimming Pricing Captive Product Pricing Product Bundle Pricing Promotional Pricing Geographical Pricing Morrisons are used various pricing strategies from the above mentioned strategies. Economy Pricing Morrisons are using this strategy in their products that are daily use items. All most all the grocery items are under economy pricing scheme. Psychological Pricing Morrisons are also adopting this pricing technique just for psychological impact on the customers. For example 99P Promotional Pricing Morrisons are using this strategy for promotional items. Example: buy 1 get one free or two item 2 pound etc. STP Strategies STP is another type of marketing strategies that companies kept in mind while formulating its marketing strategies. STP stands for S- Segmentation T- Target P- Positioning Segmentation Demographical Geographical Psychological Behavioural Geographical Company divided its area into different parts than these subareas are also divided into regions. Morrisons have divided its UK market into 4 parts that are the states then these are divided into cities and then cities are divided its sides like central, north, east, west, northwest etc. Distribution and channel strategies Morrisons have their own distribution channel that is use to deliver its products to the retail stores for the end use of customers. Fresh foods are taken from own forms than they distribute to the concern factory for packing and finally distribute to the retail stores effective and efficient use of the supply chain management.

Saturday, January 18, 2020

Problems of New Age Essay

1) Depressed high school student committing suicide due to stress –A final year MBBS student in All India Institute of Medical Sciences (AIIMS), Bal Mukund Bharti, allegedly committed suicide in his hostel room on 3 Mar 2010 evening. He was apparently depressed over failing in a paper on community medicine. –Asian American women ages 15 to 24 lead in the highest suicide rate amongst all ethnic groups, according to the Department of Health and Human Services. The Growing Rate of Depression, Suicide Among Asian American Students) 2) Youth Activist from USA Advocates for Youth champions efforts to help young people make informed and responsible decisions about their reproductive and sexual health 3) Sex Slave Approximately 35,000 individuals live as sex slaves in Thailand today. Sold or lured to big cities, these girls (and sometimes boys) are forced – under the threat of violence and with no freedom to leave the brothel – to provide sex for any and all payin g customers. Sex tourism in Thailand is a growing industry, perpetuating the demand for sex slaves. 4) Child Marriage Forced marriage is a cultural practice in Afghanistan * Marriages are used to settle debts or to strengthen family status through social alliances * Poor families consider a daughter as an economic burden who must be married quickly to reduce the financial strain. Education is critical to achieving equality for girls * Yet, girls continue to have limited access to school due to restricted movement, cultural barriers, shortages of female teachers and poor facilities, especially in rural areas. * In July 2009, UNICEF established Girls’ Resource Forums in 20 schools cross the West of Afghanistan, where 2,000 girls and 100 female teachers come together to play, learn, and discuss issues important to their lives. The aim is to strengthen the girls’ self confidence and inter-personal skills, by making them talk about themselves, listen to each other and help their peers to make decisions or cope with a situation. 5) Addiction to internet gaming * Lee Seung Seop, Korea. * On August 3, 2005, he achieved global notoriety when he visited a nearby Internet cafe and proceeded to play World of Warcraft and StarCraft for almost fifty onsecutive hours. Ultimately exhaustion and dehydration induced heart failure and he went into cardiac arrest. He died shortly thereafter at a local hospital. * the parents of a three-month old daughter were so obsessed with an online role- playing game that they neglected their little one until she starved to death. * The parents, both Jobless, played the game † called Prius online † for 12 hours a day at a PC bang only returning once a day to feed powdered milk to their daughter 6) Family Problems

Thursday, January 9, 2020

Secret Solutions to College Papers for Sale Fast Exposed

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Wednesday, January 1, 2020

Analysis Of John Steinbeck s Of Mice And Men And Cold...

Parallel Themes in Contrasting Novels People often learn at a young age what is right and wrong, that we should not lie or hit people and that we need to be polite, saying please and thank you. But what happens when people grow up and cannot tell if something is right or wrong, or if they think a certain situation is right and wrong? Of Mice and Men, written by John Steinbeck in 1937 and In Cold Blood, written in 1966 both explore the idea of right and wrong with humanity in two comparable situations. The novels both tell like stories that convey alike ideas, but the books are written differently. In Of Mice and Men and In Cold Blood, both authors, Steinbeck and Capote, include similar themes, setting, plot, emotion, and characters, whereas they differ in specific detail, the type of novel, and writing styles. Both novels evoke strong emotions such as compassion, sadness, and anger. In In Cold Blood, the reader has a hard time not feeling compassion for the two main characters, Perry and Dick. Both of them had hard upbringings; Perry was abused by nuns and physically disabled by a car accident, and Dick grew up poor and lacked opportunities for advancement, like going to college. Compassion is also felt for the Clutter family, who was murdered by these two men. Likewise, readers feel compassion for the two main characters in Of Mice and Men. Readers feel bad for Lennie because he is mentally a child and does not know how to act, make friends or be independent, and people